The current marketscape is more volatile than ever with innovation taking place in many industries. To address these dynamic changes, appropriate information and intelligence are essential. They are key to success for any business or organization. Thus, the demand for such information is high. However, meaningful information must be uncovered and synthesized into something that can be useful. Acquiring such information is usually cost and time prohibitive.

Current market research firms are outdated. They use lumbering research methodologies whose approach is linear and bureaucratic. They rely on obsolete data collection techniques that are ineffective and expensive. Some research firms have jumped on the ‘social media’ bandwagon to scrape its data without really analyzing the underlying context of the new technology. Many prospective clients are justifiably skeptical of the return on their research investment. However, technology is a tool, and when used appropriately,  yields powerful and intuitive results. That is what we aim to accomplish.

The Craciun Group is a specialty market research firm that provides customized solutions to organizations of various types. By implementing a more modern and efficient research process, greater emphasis is placed on analysis and interpretation of relevant data. This approach prioritizes the client’s particular situation throughout the entire process, thereby minimizing irrelevant content. Instead, the client is presented with digested and actionable information. All conclusions and recommendations are supported by clear statements of basis, and assumptions are explicitly described in the appropriate context.

 

What We offer

Unlike other market research firms, we champion the use of new technologies while still maintaining a deep knowledge of established industry methods and an approach centered on ROI. We stress efficiency in the process—you don’t need five months of mindless research to produce a thousand pages to report something obvious or irrelevant. By ensuring that all deliverables are developed with a client-centered design, seemingly difficult issues can be approached in a more simplified manner. 

Employ an iterative development process.
Large projects delivered in small chunks to give client a chance to review and direct ongoing actions while research is in flight. Rather than waiting for a whole report that includes every aspect of the predefined objectives, the client is presented with portions at each milestone. This allows the research to be adaptable to client’s needs. 

Understand the client.
Before starting the research process, we ensure that the correct problem has been identified. This will result in a narrow research scope. However, it allows the researchers to perform depth analyses rather than breadth.

Data collection utilizes available data.
Our society has too much data that is not being used properly. By utilizing existing sources of information, any deliverables are produced in “faster, cheaper, better” mindset. In addition, with the more limited data collection phase, project turn-around time is decreased.

Analysis goes beyond the statistics.
Statistics make sense when seen in relative context. Of course, all raw data would still be provided to the client in the form of appendices, but that will not be the focus of the report. Instead, the final report will connect the raw and derived data with qualitative elements that were identified initially. This will clearly explain what the data means with respect to the client’s situation. 

Provide recommendations.
Because we emphasize front-end analysis to identify the correct objectives, all reports offer a discussion of the conclusions and recommendations. In place of exhaustive tables filled with statistics and filler content, we connect the research results to the client's particular situation. Of course, the data and methodology is included in the appendix, but is not the central focus of the report.

Our strength lies not only in discovery, but in translating data and analytics into a strategic vision for your business.
— Jean Craciun, Owner and Principle Consultant

 

  • Benchmark studies 
  • Long-term, phased research
  • Feasibility testing
  • Human-centered usability testing
  • Personas
  • High-quality recruiting 
  • Brand research
  • Data visualization 
  • Program evaluation 

Available services:

  • Surveys
  • Focus groups
  • In-depth interviews
  • Data mining and modeling
  • Publicly available data evaluation
  • Social research 
  • Discussions with thought leaders and industry influencers
  • Online methods for all forms of traditional research
  • Legal research
  • Political research